OPPO and Reliance Digital Turn Smartphone Unveiling into an Immersive Storytelling Experience
Mumbai: In a refreshing departure from conventional tech launches, OPPO India, in collaboration with Reliance Digital, hosted a groundbreaking event to introduce the Find X9 Ultra and Find X9s. The experiential gathering transformed a flagship smartphone unveiling into an immersive celebration of creativity, storytelling, and human connection.
The evening, held as a curated cultural and technological showcase at a beachside club in Juhu, brought together a diverse mix of creators, media personalities, lifesty
le influencers, and tech enthusiasts. Prominent attendees included veteran tech expert Rajiv Makhni, content creator Juhi Godambe Jain, and digital storyteller Sejal Kumar. Rather than focusing solely on specifications, the event emphasized the phones’ core philosophy: “Your Story Matters.” Guests participated in interactive sessions centered on photography, videography, and content creation, mirroring the devices’ advanced imaging capabilities.
The Find X9 Ultra stands out with its co-engineered Hasselblad imaging system, featuring a versatile triple camera setup designed for professional-grade results across various conditions. It boasts a stunning 120Hz ProXDR display, a large battery for all-day usage, and premium build quality that appeals to both photographers and power users. The more accessible Find X9s complements this with similar creative tools in a sleek, lightweight form factor, making high-end mobile storytelling available to a broader audience.
This partnership aligns with Reliance Digital’s broader strategy of evolving beyond traditional retail into a platform for experiential technology engagement. By curating immersive launch events, hands-on demos, and creator-focused experiences, Reliance Digital aims to create deeper emotional connections with consumers, drive premium segment growth, and position itself as India’s leading destination for cutting-edge electronics. The collaboration reinforces Reliance’s vision of redefining the role of multi-brand retail in the premium smartphone ecosystem through exclusive partnerships and innovative in-store experiences.
Attendees explored hands-on demos, capturing moments that highlighted the phones’ low-light prowess, portrait capabilities, and seamless content-sharing features.
The OPPO Find X9 Series is available at an effective starting price of around ₹62,199 after offers for the base models, with the Find X9s carrying an MRP of ₹79,999. The flagship Find X9 Ultra is priced at ₹1,69,999 for the 12GB + 512GB variant. The devices are now available at Reliance Digital stores and online platforms.
Industry observers note that this event sets a new benchmark for how brands can engage consumers emotionally, moving beyond specs to celebrate the stories people create every day.
With this debut, OPPO India reinforces its position in the premium segment, while Reliance Digital strengthens its role as a key destination for cutting-edge technology. As smartphones evolve into personal creative tools, events like this remind us that technology’s true value lies in empowering individual narratives.
