Mumbai : PARÉ, a brand synonymous with high-end surface innovation, is officially moving into the laminate industry. This strategic expansion marks a significant shift for the company as it introduces two heavy-hitting collections Acryline and Astec designed to provide architects and interior designers with a new standard in durability and high-gloss aesthetics.
This is not merely a product expansion but a purposeful strategic pivot. By leveraging extensive years of material science expertise in the laminate category, PARÉ is addressing the common trade-off between luxury finishes and the rugged durability required for modern Indian interiors.
Acryline: Beyond the Mirror Finish, Acryline represents PARÉ’s answer to the demand for premium acrylic laminates surfaces that are built to last. While many acrylics in the market focus solely on temporary surface-level aesthetics, the Acryline range is engineered for enduring style and ultimate design flexibility engineered to seamlessly interlock with PARÉ’s signature Linea & Curve lines for a truly versatile, cohesive architectural system. The chain offers a selection of 95 curated tones, available in high-definition gloss and deep matte finishes, with a plan to launch 100+ shades in the next 2-3 months. Every sheet is crafted for deep colour saturation and high scratch resistance, ensuring that the signature showroom look remains intact long after installation.
Astec: Through the Astec line PARÉ is bringing the versatility of Laminate technology to a broader audience. These laminates are built to handle the heavy lifting of high-traffic residential and commercial spaces. The range offers 28 foundational shades in gloss and matte alongside three exclusive embossed finishes that add a tactile, architectural dimension to cabinetry and vertical surfaces. Designed for demanding projects, Astec provides superior UV stability and impact resistance offering a “fit and forget” solution for designers.
Entering the laminate industry wasn’t about just adding another category to our catalogue; it was about filling a gap for quality that the design community can trust,” says Parth Parmar, Director, PARÉ Innovation. “With more than 140 new options across the Acryline and Astec collections, we are giving our partners the creative freedom to design world-class spaces without technical limitations. We have merged a sleek European aesthetic with the practical durability required for everyday life”, he added.
Both the Acryline and Astec collections have officially rolled out and are now available through PARÉ’s extensive national distribution network across India.
