Mumbai: India’s leading digital payments and technology platform Paytm has today announced the launch of its Android Mini App Store to support Indian developers to take their innovative products to the masses. Mini apps are a custom-built mobile website that gives users app-like experience without having to download them, which would greatly benefit millions of citizens to save their limited data and phone memory. Paytm is providing listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
Paytm has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies. The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards. This local India’s app store aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within India.
Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps. More than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in the month of September.
