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Pure Home + Living, a DLF brand launches its 25th store in Bengaluru

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Bengaluru: Pure Home + Living, an indigenous home décor chain of stores with a pan India presence by DLF Brands is expanding its retail presence in India with the opening of its 25th store in Bengaluru’s 100ft road, Indiranagar. Being in one of the prime locations in Bengaluru, Pure Home + Living will feature the largest variety of home décor products, all of which have been curated to appeal to the style-conscious shoppers of the city.

The Flagship store will also be the third store in India that will have a well-displayed furniture line by Pure Home + Living. Around3000 square feet in size, the store promises comprehensive lifestyle solutions to appeal to a wide audience and complement the different styles of every home. From traditional to contemporary, one can choose products to fit their style. The store has been thoughtfully designed to wow customers visually with its high-quality affordable products, sourced from more than ten different countries, including Thailand, Vietnam, Turkey, and the Czech Republic, to mention a few.

Pure Home + Living’s Chief Brand Officer, Zafar Baig, added, “We are thrilled to open our 25th flagship store in Indiranagar’s 100ft Road. We believe that being positioned on such a prominent high street will allow us to connect more meaningfully with our discerning customers. We look forward to catering to the customers of Bengaluru by providing them with well-curated décor along with a furniture line that is currently available in only 3 stores across India. While our products are sourced globally,we have a great emphasis on Make in India. All our products are designed and curated by a very experienced team of designers.Additionally, the ambiance we have created on the store coupled with our endeavor to provide the best possible customer service has usvery excited and very much looking forward to developing long-lasting relationship with our customers.”

PURE HOME & LIVING aims to become India’s most aspirational home and lifestyle retailing brand, providing world-class quality products and services at reasonable prices to customers in India & abroad.The brand aims to build a massive presence and will be opening more stores across the country by the end of the financial year. Pure Home + Livings vision is to Ignite & Inspire – Every Home.

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