Hyderabad: SHREE, one of India’s leading women’s ethnic wear brands with 130+ stores across India and globally, has opened its first-ever retail store in Hyderabad at TNR North City Mall. The new store spans 1500 sq. ft. It was inaugurated by celebrity chief guest Ms. Ramya Kailasa, Femina Miss India Telangana 2026, along with Co-founders Sandeep Kapoor & Sheetal Kapoor. The brand is planning 20 to 25 more stores across Telangana over the next two years, sharply pushing up its state count by 2028. And the timing works in its favour, Hyderabad right now is one of India’s fastest-growing retail markets, malls and organised fashion retail are expanding across the state at a quick pace.
The outlet showcases SHREE’s complete range of women’s ethnic wear, from sarees for special occasions to everyday kurtas, kurta sets with dupatta, kurtis, and modern workwear like tunics and co-ords, along with bottom wear including wide leg pants and leggings. Comfort and fit come first in every piece, and that shows in the fabric choices too, cotton, linen, Banarasi silk, chiffon, picked based on what the outfit actually needs. All designed in-house and sold under the brand’s own private label.
SHREE already has a strong customer base across Telangana built through its online presence, and Hyderabad is where it now wants to build that same base offline. The brand reaches over 2.5 million households nationally and has sold more than 7.5 million outfits till date, with a growing international presence, along with a strong online footprint on its own website www.byshree.com and on platforms like Myntra, Amazon, Nykaa Fashion
