New Delhi: Smiling Tree, India’s leading environmental initiative founded by Dr. Mukesh Kwatra, has launched a new campaign aimed at tackling the severe air pollution crisis in Delhi. The campaign focuses on raising awareness, driving community participation, and encouraging citizens to adopt eco-friendly and sustainable lifestyle practices alongside large-scale tree plantation drives.
“Air pollution is one of the most pressing challenges facing Delhi today, affecting the health and well-being of millions,” said Dr. Mukesh Kwatra, Founder of Smiling Tree . “Through this campaign, we aim to empower citizens to take action, plant more trees, and embrace sustainable habits that contribute to a cleaner, greener, and healthier future for all.”
The campaign will collaborate with schools, residential communities, and corporate organizations to conduct tree plantation programs, awareness workshops, and sustainability drives. It will highlight the importance of collective responsibility in combating air pollution and reducing environmental degradation.
Smiling Tree also advocates for adopting sustainable lifestyle habits that minimize carbon footprints and preserve natural resources. The campaign emphasizes simple yet impactful actions such as reducing, reusing, and recycling; conserving water; using renewable and energy-efficient resources; choosing public transport or carpooling; and supporting local and organic produce. Citizens are encouraged to plant trees, reduce meat consumption, grow their own food, and switch to environmentally friendly cleaning and personal care products.
“Living an eco-friendly lifestyle is not just a choice but a necessity to preserve our planet for future generations,” added Dr. Kwatra. “Each small step, whether planting a tree or conserving energy, contributes to a larger movement toward sustainability and cleaner air.”
Through its holistic approach, Smiling Tree aims not only to plant thousands of trees across Delhi but also to cultivate a deep-rooted sense of environmental responsibility among citizens. The organization invites individuals, educational institutions, and businesses to join hands in this green revolution and take active steps toward a pollution-free Delhi.