Sony YAY! Brings Shin chan’s Larger-Than-Life House of Masti Experiential Zone to Ramoji Film City
Sony YAY! brings the playful and fun world of Shin chan to fans through a one-of-a-kind immersive attraction at Ramoji Film City, Hyderabad. Timed around Shin chan’s landmark 20-year celebrations in India, the limited-period summer activation celebrates the growing popularity of the iconic character and his enduring connection with Indian audiences across generations.
As part of Ramoji Film City’s grand Summer Carnival celebrations, the specially curated Shin chan’s House of Masti is currently live during the ongoing summer holiday period for kids and families. Designed as an immersive entertainment destination inspired by Shin chan’s fun-filled universe, the attraction features themed installations, interactive games, engaging activities, a dedicated screening room, and exciting photo-op moments for visitors across age groups. One of the key highlights of the experience is a special meet-and-greet opportunity with everyone’s favourite toon character, Shin chan.
Adding to the excitement, the Shin chan mascot is also a part of the grand Carnival Parade at Ramoji Film City, allowing fans and families to interact with the character and experience the larger-than-life festive atmosphere across the venue.
Over the years, Shin chan has evolved into a pop-culture phenomenon in India with a strong fan following among kids, young adults, and families alike. From memes and reels to fan communities and cosplay culture, the character continues to remain highly relevant in India’s rapidly growing entertainment ecosystem. The collaboration between Sony YAY! and Ramoji Film City marks a unique step towards bringing this fandom closer to audiences through an on-ground entertainment destination inspired by the beloved character.
Blending nostalgia, entertainment, and family-friendly fun, the attraction creates memorable experiences for fans visiting during the summer holiday season. The initiative further underlines Sony YAY!’s continued focus on building fan-first entertainment experiences and creating deeper audience engagement through innovative formats that extend beyond conventional viewing experiences.
Comments:
Ambesh Tiwari – Business Head, Sony YAY! and Sony AATH:
“Shin chan continues to enjoy immense love among audiences across age groups in India, from longtime fans who grew up watching the character to a whole new generation discovering his playful world today. At Sony YAY! we are constantly looking at new ways to bring Shin chan closer to fans through experiences that go beyond the screen. With the larger-than-life House of Masti at Ramoji Film City, fans and families can truly step into Shin chan’s playful universe through interactive experiences, exciting activities, and memorable moments with the character during the summer holiday season”
Ruchi Pant – Chief Business Officer, Ramoji Film City:
“At Ramoji Film City, we are constantly looking at creating distinctive entertainment experiences that resonate with visitors across age groups. Shin chan is a character that has enjoyed immense popularity among Indian audiences for years, making this collaboration with Sony YAY! a very exciting addition to our summer attractions lineup. We are delighted to bring fans an opportunity to step into Shin chan’s playful world and create memorable moments with family and friends during the holiday season.”
