TATA Tea Gemini amplifies awareness drive against adulterated loose tea powder through Oggu-Katha show
Warangal: TATA Tea Gemini, the leading tea brand in Telangana, rallies on to create awareness about the harmful impact of chemically coloured teas that have taken over Telangana market. The proliferating tea adulteration in Telangana has led the brand to initiate a drive to create awareness on harmful side effects of adulterated tea.
Following the success of the first and second Oggu Katha show in Jangaon and Karimnagar respectively, Tata Tea Gemini held its third ‘Oggu Katha’ show in Warangal today with an enormous crown as they cheered through the performance. The audience was captivated by the performance of the Oggu Katha artists as they conveyed the message through one-of-a-kind storytelling format. The performance aimed at highlighting the advantages of consuming branded tea and destructive side effects of adulterated tea powder.
Oggu Katha folklore is a cultural icon and resonates with the spirit of Telugu speaking states that makes it an ideal platform to connect with consumers and share a message. Tata Tea Gemini’s continuous effort to create an impact among consumers on adulteration has been evident over the time. On a regional level, the brand has also activated a door to door awareness drive that demonstrates a ‘cold water test’ which helps in identifying tea adulteration. The simple test was initiated with a target of 1 Lakh that has already covered more than 30,000 households in multiple areas of Telangana region
Speaking about the initiative, Mr. Puneet Das, President – Packaged Beverages, India & South Asia at TATA Consumer Products, says, “TATA Tea Gemini is a leading packaged tea brand of Telangana and is an integral part of most Telugu households. We want to educate and drive awareness about the harmful effects of adulterated loose tea which is increasingly becoming prevalent in Telangana. In order to get this message across impactfully, we integrated the message with the regional folklore ‘Oggu Katha’ to raise awareness on tea adulteration and connect with the rural audience. Our continuous effort is to improve the tea consumption quality in Telangana and educate and protect consumers against the harmful effects of adulterated loose tea powders.”