Mumbai: To celebrate the Navratri festivities, Zeno Health, India’s leading omni-channel platform for quality and affordable generic medicines, is partnering with local organizers and societies for an health awareness campaign. The campaign titled #NavratriUtsavKaHealthyGarba, will focus on helping devotees celebrate the festivities in a healthy and happy manner.
Speaking on the campaign, Shashwat Tripathi, Director Retail Operations, Zeno Health, “Navratri is one of the festivals wherein it brings a lot of positivity in the lives of Indians. As many devotees celebrate this festival with great fervor and enthusiasm, there can be several health issues that can arise. This includes physical exhaustion, injuries, pain and other health issues that can flare up as devotees perform Garba. Thereby, for this season Zeno Health has partnered with several local organizers and societies to ensure that any health requirements or emergency is addressed immediately on ground. This is also an opportune for visitors to learn about the benefits of generic medicines that are effective in addressing such issues.”
Over the past few years, reports of people collapsing while playing Garba/Dandiya have been rising. In order to tackle such issues, Zeno Health will be providing leaflets to visiting devotees and performers to help them celebrate in a healthy manner. The startup will also be highlighting on the benefits of using generic medicines for their fitness and health. Zeno Health will be providing free first aid kit to address any injuries or physical issues that visitors face.
Apart from this, Zeno Health will also be distributing prizes for Garba performers during each day of the festive season. This includes special prices for male and female performers as well as children. The startup is currently partnering with societies and local organizers in Mulund, Charni Road and Nalasopara in Mumbai as well as Wakad and Balaji Nagar in Pune.
