Colgate’s Oral Health Movement to empower millions of Indians with AI-powered personalized Dental Screening

Chennai: As part of its mission to champion India’s Oral Health journey, Colgate-Palmolive (India) Limited, the country’s leading Oral Care brand, has announced the launch of its transformative Oral Health Movement.

This unique AI-enabled initiative aims to encourage Indians to prioritize their Oral Health, while leveraging technology to bridge the gap between the awareness and accessibility of Oral Healthcare in India. This initiative aligns with Colgate’s commitment to elevate India’s Oral Health status through ecosystem building and science-led innovations, positioning Oral Care as a significant priority and contributor to the nation’s overall health.

At the heart of this movement is an AI dental screening tool developed in partnership with Logy.AI, which allows users to receive an instant AI generated dental screening report through a simple WhatsApp interaction. Available in 9 leading Indian languages, anyone can participate by scanning the QR code on the recent Colgate product packs or by dialing 8806088060, answering a few questions, and uploading three images of their mouth to receive a free AI-powered dental screening report.

Furthermore, Colgate has partnered with the Indian Dental Association (IDA) to activate a network of 50,000 dentists to support the Movement and offer free dentist consultations to people post the tool-based screening. To ensure widespread reach, the Movement aims to cover multiple touchpoints like retail stores, educational institutions and corporates across multiple cities in India.