D2C brand Rabitat secures ₹40 Cr funding in Series A, and poised to lead parenting essentials market

New Delhi: Rabitat, a leading homegrown D2C brand for kids’ drinkware and foodware products, has raised ₹40 crore (~USD 5 million) in Series A funding. Known for its focus on safety, design aesthetics and high functionality, Rabitat is quickly becoming a go-to for modern Indian families in getting their sippers, bottles, and lunch boxes.

The round, completed in two tranches, was led by RPSG Capital and DSG Consumer Partners, and further saw participation by family houses such as Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, as well as reputed angels and founders such as The Souled Store founders (Vedang Patel, Harsh Lal & Rohin Samtaney), LivSpace founders (Ramakant Sharma & Sourabh Jain), and Ankit Nagori (Curefit). Accurize acted as the exclusive financial advisor, and legal advisory was led by Antares Legal.

“We’re grateful to see so many parents choosing Rabitat, with over 2 lakh families bringing our products into their homes,” said Sumit Suneja, Co-Founder & CEO of Rabitat. “With a total addressable market estimated at ₹27,000 crore ($3.3 billion), the opportunity in kids’ drinkware and foodware products is massive and growing. This capital will fuel our next phase of growth where we will strengthen partnerships with Indian manufacturers and launch thoughtful new designs as well as build deeper trust with our customers. We thank all our incoming investors for their trust and for supporting our mission to build an aspirational, trusted brand in India’s food contact products market.”

As India’s parenting market grows rapidly, categories like kids’ drinkware and foodware are seeing the biggest shift. This is being driven by parents who demand products that are safe, smart, and suited to everyday life.

“We’re not just building products. We’re building a brand that truly solves for the well informed and deeply conscious parents of today.” added Siddharth Suneja, Co-Founder & Chief Business Officer. “Our products are high quality, durable, made with BPA – free non-toxic premium materials as well as aesthetically pleasing and fun for kids. As founders that are parents, in many ways, we are solving for our own problems and concerns.”