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Dentsu Group Acquires a Majority Stake in Extentia

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Tokyo: Dentsu Group will acquire a majority stake in India-based Extentia, a technology, and services firm with a focus on enterprise mobility, cloud engineering, and user experiences. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

The acquisition demonstrates Dentsu Group’s commitment to enabling clients to deliver best-in-class differentiated and connected experiences across the entire customer journey. It aligns with Dentsu Group’s stated ambition of reaching 50% of the net revenue generated by Customer Transformation & Technology (CT&T)*, encompassing the fast-growth areas of customer experience and commerce.

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