Mumbai: In response to the Covid-19 outbreak, many governments have issued entry restrictions of different kinds, making Hong Kong people unlikely to travel overseas in the short term. Fortunately, it is not difficult at all to find joy travelling within Hong Kong, one of the world’s most popular tourist destinations. Today, the Hong Kong Tourism Board (HKTB) launched the “Holiday at Home” campaign, with the precise aim of encouraging Hongkongers to be a tourist of their own city and rediscover the beauty of Hong Kong with a new perspective.
According to HKTB Chairman Dr YK Pang “due to the continued stringent travel restrictions and quarantine measures implemented by the Hong Kong Government and other governments around the world, the number of visitor arrivals to Hong Kong remains at a very low level. Provisional data show only around 8,100 arrivals in May, nearly a 100% decrease year on year. The HKTB’s strategy to revive Hong Kong tourism begins with revitalising the local market. By encouraging local tourism, we hope to rebuild the city’s vibrant atmosphere and give the world a positive impression so that visitors will feel confident about coming to Hong Kong again.”
He further said that “The ‘Holiday at Home’ campaign received great support from the tourism, retail and dining industry, working together to boost local consumption. We are also hoping that the campaign will give the tourism and related trade an opportunity to warm up and prepare for welcoming visitors again later on. Once it is possible for visitors from a certain market to travel to Hong Kong, the HKTB will appeal to those visitors by extending to them the travel and local spending information and offers featured in this campaign, together with attractive flight-and-hotel packages.”
In fact, “Holiday at Home” campaign provides locals with a wealth of information on travelling around Hong Kong, including
1) Insiders’ Guides: more than 100 recommended points of interest, many of which are lesser-known venues and activities;
2) One-stop Dining, Shopping and Entertainment Offer Platform: over 10,000 offers from across the territory more will be added to the list;
3) Spend-to-redeem local tours: local residents can redeem local tours through spending. The campaign will be rolled out in phases, and the HKTB hopes to inject new ideas to it continuously in the coming few months.
