The Himalaya Drug Company kick-started the 4thedition of its flagship campaign,”My First Pimple”. The pan India campaign aims to encourage conversation around ‘pimples’ amongst teenagers and motivates them to focus on larger lifegoals without getting upset about physiological changes and skin-related concerns.
Conceptualized by Himalaya Purifying Neem Face Wash, a leading face wash brand in the country, the22nd event of this campaign went digital this year.Renowned international fitness athlete, TEDx speaker, and entrepreneur, Ms. Sonali Swami was the guest speaker for the webinar.
Focused onhighlighting the importance of self-awareness building confidence andencouragingteenagers to positively tackle skin care challenges during their growing-up years, the digital event saw a participation of over 500 students from class 8 onwards,from three schools in Uttar Pradesh.
“Research shows that teens lose spirit and avoid social gatherings because of pimples, and with various people giving multiple kinds of advice, teenagers tend to get confusedwhile trying to get rid of pimples. Hence, there is a need, today more than ever, to start a conversation and talk about these issues that lead to a lack of confidence and belief in oneself. ”My First Pimple” is a platform that brings teenagers together to help them understand that pimples are just a part of growing up and everyone goes through this phase in their lives,” said Keerthika Damodharan, Brand Manager–Face Wash, Consumer Products Division, The Himalaya Drug Company.
As a part of the campaign, The Himalaya Drug Company has brought on board manyrole models from different genres to inspire teenagers through real-life stories. Sonali Swami,who was part of the event, narrated her real-life experiences and shared, “We all have experienced these changes and challenges during our teenage years. I am glad that Himalaya has chosen to address these issues as these concerns affect teenagers deeply. In my personal life too, I am tackling these issues with my two teenage children, constantly motivating them to move on confidently”.
Sonali further emphasized, “It’s important to keep pushing your limits and challenging yourself every day. Teenage is a challenging phase where the body undergoes manychanges and the whole transition can often be very confusing. But, it is a phase where our choices shape our personalities. Pimples are just a small part of one’s growing-up years, and there are bigger challenges that teens need to focus on”.
Closing the event, Keerthika added,“Through ’My First Pimple’, we are reaching out to teens to normalize their emotions around pimples. The larger objective is to drive them towards their passion and dreams without getting distracted”.
Thus far, the campaign has traveled multiple states and covered over 22 cities,reaching out to about 5000 teenagers.
Pimples are just a small part of growing up and shouldn’t bring down the confidence of teenagers in any way. Through this campaign, Himalaya aims to further the efforts to encourage teenagers to take on new challenges, while Himalaya Purifying Neem Face Wash takes care of pimples. The initiative aims to inspire millions of teenagers to look beyond and chase their dreams confidently.