Mumbai: NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its latest report – “Snacking habits – From mindless to mindful?” which highlights the health-conscious consumption in snackingmarket, consumer priorities, shift towards smart products enabling overall well-being.
According to NielsenIQ estimates, India’s Snack & Confectionery industry, ranking second in market size across APAC, is transforming as urban consumers increasingly seek health-oriented products. The rise in lifestyle diseases has driven Indian consumers to opt for snacks that align with their health goals.
Rising Demand for Health-Conscious Choices
Busy lifestyles and an array of snack options have led Indian consumers to become more health-conscious. According to the NielsenIQ Consumer Outlook Report, 63% of surveyed consumers seek innovative and healthy snacking options, while 50% read ingredient labels to understand nutritional value.
Similarly, in consumer tech, the trend toward health-focused products is evident. Fitness wearables experienced a 59% volume growth, while Hot Air Fryers grew by more than 100% (MAT July 2024), signalling broader health-conscious behavior. NielsenIQ Consumer Life Study shows that 84% of surveyed urban Indian consumers exercise daily or regularly to keep fit and 48% use a fitness or exercise app.
