Toyota Kirloskar Motor Launches Road Safety Awareness & Health Initiative for 1,250+ Drivers in Mizoram

Bengaluru: Reinforcing its commitment to promote safe driving practices, Toyota Kirloskar Motor (TKM) today announced the launch of awareness and health check-up initiative for over 1,250 drivers in Mizoram. Coinciding with ‘Road Safety Month’ (January 18 – February 17, 2025), the initiative is in response to rising road accidents across the state. The occasion was graced by the distinguished presence of the chief guest Mr. Stephen Lalrinawma MPS, Senior Superintendent of Police, Traffic, Aizawl, Mr. Zorammawia Tochhawng, Dealer Principal, Zote Toyota and executives from TKM.

In 2023 & 2024, Mizoram witnessed 106 and 124 road accidents respectively with corresponding fatalities at 96 and 112. Lack of driving discipline, over-speeding, violation of traffic regulations, and inadequate enforcement measures have contributed to these accidents. Recognizing the urgent need for intervention, Toyota Kirloskar Motor, in collaboration with local authorities, is actively engaging with commercial drivers to educate them on responsible driving behaviours while ensuring their physical and mental well-being through dedicated health screenings.