Bengaluru: TVS iQube, India’s Favourite Family EV, enters the festive season with its new “EV yani iQube” campaign, celebrating the many reasons Indian families are choosing electric mobility. The new film brings alive TVS iQube’s role in everyday family life, building on the trust of over one million customers across the country.
Conceptualised by Dentsu, the film takes a playful and relatable approach to showcase what makes TVS iQube a de facto choice for Indian families. At the heart of the film is a young boy’s curiosity, which turns into a charming journalist-like interrogation of his parents about why they chose TVS iQube. Through his questions, the film brings together the EV’s everyday functionality with the warmth and familiarity of family life.
The film brings key TVS iQube features to life, including Smart Hill Hold, 212 km IDC range and 32-litre storage, through familiar family moments. From enjoying breakfast on a hill and riding across cities to visit loved ones, to carrying an entire cricket kit for the family’s cricket champion, each moment demonstrates how iQube fits effortlessly into the diverse needs of a modern Indian family.
The playful narrative also captures an evolving dynamic in EV adoption, where the decision is increasingly becoming a family conversation, with different members looking for a vehicle that fits seamlessly into their everyday lives. In doing so, the film reinforces iQube’s role in making electric mobility relevant, practical and familiar for Indian households.
With over one million customers, TVS iQube’s journey reflects the growing confidence of Indian families in electric mobility. As the festive season opens another important window for vehicle purchases, “EV yani iQube” brings this evolution of family mobility to life, reinforcing TVS iQube’s position as India’s Favourite Family EV.
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